Visual merchandising is a key driver of customer engagement and brand identity in today’s competitive retail market. This Online Certificate in Display & Visual Merchandising equips you with the creative and technical skills to design impactful retail displays, plan seasonal campaigns, and apply merchandising strategies that maximize sales potential.
With more than 700 hours of online content and a modular curriculum totaling 400+ hours of structured learning, this program is designed to develop both the artistic and strategic aspects of retail presentation. From lighting and layouts to in-store promotions, you will gain the skills needed to create experiences that capture customer attention and influence buying behavior.
Prof. Laura Bennett, MSc in Retail Design – Specialist in store layout, product presentation, and campaign planning.
Dr. James Howard, PhD in Visual Arts & Design – Expert in creative direction, display techniques, and visual storytelling.
Prof. Maria Clarke, MA in Fashion Marketing – Consultant in retail branding, customer psychology, and merchandising strategy.
Module 1: Fundamentals of Visual Merchandising and Display Design
Module 2: Store Layout, Space Planning, and Product Presentation
Module 3: Lighting, Color Theory, and Visual Impact
Module 4: Seasonal Campaigns and In-Store Promotions
Module 5: Branding, Customer Psychology, and Retail Strategy
Module 6: Digital Tools for Visual Merchandising and Virtual Store Design
Module 7: Capstone Project – Designing a Complete Retail Display Campaign
Design and execute professional retail displays for physical and digital environments
Apply core merchandising principles to increase customer engagement and sales
Use layout, color, and lighting techniques to maximize visual impact
Plan seasonal campaigns and promotional strategies for diverse retail markets
Understand customer psychology and its influence on visual merchandising decisions
Build creative and technical skills that enhance employability in retail, fashion, and brand management
Gain practical experience designing displays and campaigns through real-world projects
Develop a portfolio of merchandising projects to showcase to employers
Prepare for roles such as Visual Merchandiser, Retail Designer, or Brand Experience Specialist
100% online, flexible format
700+ hours of on-demand lectures, workshops, and guided assignments
400+ structured hours of modular coursework
Includes capstone project and professional portfolio development
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All courses are available 100% online. Once enrolled, you can log in anytime from your computer, tablet, or smartphone.
Yes! Every course includes an internationally recognized certificate you can add to your CV or LinkedIn profile.
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Of course! All courses are self-paced, so you can study whenever it suits your schedule.
299,00 €
British Display Society — Modular certificate; combine modules to 400+ hours — Online
299,00 €
British Display Society — Modular certificate; combine modules to 400+ hours — Online
